Serta put these sheep out of work

One of the most important things on my must-buy-list is a bed. We picked a Serta mattress (one of the best - if not the best - brands in the US). Serta's commercials are well-known in the States. In 2000, advertising agency W.B. Doner & Co. approached Aardman Animations, the Bristol-based company famous for Wallace and Gromit and Chicken Run to create a series of commercials that combine animation and live action.

Detroit, Michigan-based W.B. Doner & Co., with Aardman Animations's help, created the Counting Sheep, who are put out of work because of Serta mattresses that promise a good night's sleep. Easy-to-like characters include the leader, #1, who leads his flock to seek out new work, and a couple of sheep who get put in jail when their rage at being made jobless gets the better of them.

Last year, Serta won the Gold EFFIE Award for their Counting Sheep Commercials (Category: Household Furnish and Appliance Award). Take a look at the commercials at the official Serta site. Go here.

If you want to get into the technical know-how, go here for some behind-the-scenes info.

Posted by Monoceros at August 3, 2003 11:49 PM